Matterhorn clients come to us with a variety of aspirations. Some want to grow in their current role. Some want a change and have identified where they want to go. Some just want to try something new and aren’t quite sure what that might be. In all cases, targeted, intentional research is essential.
Clients researching a new role benefit from introspection as well as consideration of the industry, firm, division, department, and specific role. It is also important to know as much as you can about the people involved in the selection process.
“Research is something that everyone can do, and everyone ought to do. It is simply collecting information and thinking systematically about it.” – Raewyn Connell (Australian sociologist)
In terms of introspection, it is worthwhile to engage in some soul-searching to understand your priorities and preferences. For example, do you prefer a fast-paced or a steadier work rhythm, dynamic or predictable assignments, teamwork or independent projects? Combine those observations with a thorough assessment of your capabilities and any identified skills gaps, and compare the results to job descriptions to find the best fit.
The next step in your research is to fully understand the role and how it fits into the big picture. Looking at this as a process in a general order of importance view, it makes sense to:
Review the company website: Understand their offerings, leadership, values, and recent updates.
Know the industry: Research current trends and emerging disruptions.
Scan LinkedIn: Identify and connect with key people in the hiring process.
Read employee reviews: Check Glassdoor, Indeed, and others for culture insights.
Stay informed: Keep up with macroeconomic news and relevant developments.
“The best research you can do is talk to people.” – Terry Pratchett (Hitchhiker’s Guide to the Galaxy)
Performing research on a role is also a great excuse to network. Leverage LinkedIn to identify people (1st, 2nd, or 3rd degree connections) who can help. Talk to as many people as you can in the industry, company, or role that you have identified. Ask for advice. Garner any insights you can. Many people are happy to host an “informational interview” to share more about what they do and how they got there. Even if there is no job, there might be information that can help you with a decision or with preparation for the hiring process.
Following this method provides a solid strategy for conducting this type of research. Those who take a thorough and systematic approach to this essential task can look like a genius compared to someone who hasn’t done the work.
However, remember to keep an open mind as you investigate, allowing for new ideas, roles, and connections. Your research may uncover an opportunity you didn’t even realize you were missing
